Revitalizing a Brand on Myntra
Overview
Praasho Group undertook the challenge of revitalizing a well-established fashion brand’s sales on Myntra amidst shifting consumer trends and heightened market competition. Through tailored content marketing and strategic partnerships, the brand aimed to regain momentum and enhance its digital presence.
Services Implemented
E-commerce Management
Digital Marketing
Retention Marketing
Challenges
- Faced declining sales on Myntra due to shifting consumer preferences and intensified competition from other fashion brands.
- Needed to adapt the brand’s marketing approach to align with evolving trends and resonate with the target audience on Myntra.
- Required strategies to regain momentum and improve brand visibility and engagement on the platform.
- Lack of effective digital marketing strategies resulted in stagnant or decreasing sales performance on Myntra.
Our Approach
- Conducted a detailed analysis of the brand’s target audience on Myntra to understand their preferences, behaviors, and shopping patterns.
- Developed and executed tailored content marketing campaigns to showcase the brand’s latest collections in a trendy and appealing manner, reflecting current fashion trends.
- Implemented optimization strategies for product listings on Myntra’s search engine to enhance visibility and increase discoverability of the brand’s offerings.
- Established strategic partnerships with relevant influencers in the fashion industry to broaden the brand’s reach and engagement across social media platforms.
Results Achieved
- Achieved a significant 40% increase in sales for the brand on Myntra, indicating a successful turnaround in performance within the specified timeframe.
- Experienced a notable improvement in brand engagement and online presence.
Client's Praise For Us
"Praasho Group helped us breathe new life into our Myntra presence.
Their deep understanding of the platform and the evolving fashion landscape
was instrumental in our success."
- Marketing Director
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Visit our office
Baner, Pune, Maharashtra (411021)
Message us
Contact- 7820907567
Email: contact@praashogroup.com