Boosting Sales for a Newcomer on Amazon
Overview
See how Praasho Group revitalized a new handcrafted jewelry brand’s Amazon sales. Through strategic keyword research and targeted PPC campaigns, they achieved remarkable growth in just three months. The brand saw a significant increase in sales and website traffic, highlighting Praasho Group’s effective strategies.
Services Implemented
E-commerce Management
Digital Marketing
Retention Marketing
Challenges
- Intense competition on Amazon’s platform made it difficult for a new handcrafted jewellery brand to gain traction.
- Limited brand recognition posed a hurdle in attracting customers and competing with established sellers.
- The company struggled to differentiate its products and make them stand out among similar offerings.
- Lack of effective marketing strategies led to low sales and minimal visibility in the crowded marketplace.
- Understanding and navigating Amazon’s complex search algorithm presented additional challenges for the brand.
Our Approach
- Conducted thorough keyword research to identify relevant and high-traffic search terms used by potential customers.
- Optimized product listings with selected keywords to improve organic search rankings on Amazon.
- Developed and executed targeted PPC campaigns to reach the brand’s specific audience and drive traffic.
- Enhanced product presentations with compelling descriptions and professional-quality images to boost appeal.
- Monitored and analyzed campaign performance regularly to make data-driven adjustments and optimizations.
Results Achieved
- Achieved an impressive 250% increase in sales on Amazon within a three-month period.
- Improved brand visibility and recognition, evidenced by a notable 30% increase in website traffic.
- Successfully differentiated the brand’s products and established a unique selling proposition.
- Enhanced understanding of Amazon’s search algorithm and leveraged it effectively for improved rankings.
Client's Praise For Us
Praasho Group's expertise on Amazon was invaluable.
Their data-driven approach and creative strategies helped us stand out from
the competition and achieve remarkable sales growth in a short period."
- Founder
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Baner, Pune, Maharashtra (411021)
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Contact- 7820907567
Email: contact@praashogroup.com