Grocery & Gourmet - Reigniting Demand for a Legacy Coffee Brand
Overview
Praasho Group was tasked with addressing declining sales for a premium coffee brand on Amazon due to the increasing popularity of coffee subscriptions. The challenge was to reinvigorate interest in the brand and differentiate it within the competitive coffee market.
Services Implemented
E-commerce Management
Digital Marketing
Google
Ads
Challenges
- Faced declining sales on Amazon attributed to the rise of trendy coffee subscriptions, posing a threat to traditional premium coffee brands.
- Needed to adapt marketing strategies to resonate with changing consumer preferences and stand out in the competitive grocery & gourmet category.
- Required effective tactics to highlight the brand’s unique value proposition and quality amidst evolving market dynamics.
- Competed with new coffee brands utilizing innovative subscription models and digital marketing strategies to capture market share.
Our Approach
- Conducted extensive research on consumer preferences within the grocery & gourmet category, focusing on specialty coffee to identify trends and opportunities.
- Optimized product listings by incorporating relevant keywords related to coffee origin, roast profiles, and brewing methods to improve visibility and searchability.
- Developed compelling video content showcasing the artisanal roasting process and emphasizing unique flavor profiles to engage and educate coffee enthusiasts.
- Launched targeted Sponsored Product campaigns with strategic bidding to specifically reach and appeal to the brand’s target audience of coffee lovers.
Results Achieved
- Achieved a remarkable 300% increase in sales for the premium coffee brand on Amazon within a year, indicating a successful turnaround in performance.
- Improved organic product listing rankings, with the brand prominently featured on the first page for key search terms, leading to a substantial 250% increase in organic traffic.
- Experienced a notable 15% rise in conversion rates attributed to the effectiveness of video content in conveying the brand’s heritage and product quality, resonating with consumers.
Client's Praise For Us
"Praasho Group helped us reignite the passion for high-quality coffee on Amazon.
Their focus on targeted marketing and engaging video content
resonated with coffee aficionados, leading to a resurgence in sales."
- Marketing Director
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