Beauty - Redefining Organic Skincare Brand Awareness
Overview
Praasho Group took on the challenge of boosting sales for a brand offering natural supplements amidst strong competition on Amazon. The brand needed to distinguish itself from synthetic alternatives and enhance visibility in the health & personal care category.
Services Implemented
E-commerce Management
Digital Marketing
Google
Ads
Challenges
- Despite having a loyal customer base, the brand struggled to reach a wider audience and increase brand awareness on Amazon.
- Needed to communicate the brand’s values of organic, sustainable skincare to attract eco-conscious consumers.
- Faced competition from other skincare brands offering similar products, making it challenging to stand out in the crowded beauty category.
- Limited visibility and reach on Amazon’s platform hindered the brand’s growth potential and acquisition of new customers.
Our Approach
- Identified the increasing demand for clean beauty products and crafted engaging product descriptions highlighting natural ingredients, ethical sourcing, and eco-friendly practices.
- Developed eye-catching lifestyle images featuring product benefits on diverse models to appeal to a broader audience.
- Leveraged influencer marketing partnerships with beauty bloggers targeting eco-conscious consumers to amplify brand awareness and credibility.
- Utilized Amazon DSP (Demand-Side Platform) to reach relevant audiences across beauty and sustainability blogs, maximizing exposure and engagement.
Results Achieved
- Achieved a remarkable 500% increase in brand awareness within a year, demonstrating the success of the strategic approach to expand the brand’s reach.
- Experienced a substantial 400% increase in click-through rates on product listings, indicating improved engagement and interest from potential customers.
- Achieved a healthy 200% growth in sales, driven by the influx of new customers attracted by the brand’s mission and values.
- Observed a 10% rise in average order value, reflecting increased customer interest and loyalty towards the brand’s complete organic skincare line.
Client's Praise For Us
"Praasho Group helped us spread the word about our brand's mission on Amazon.
Their focus on building brand awareness and strategic influencer
marketing resonated with our target audience, leading to impressive growth."
- CEO
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Email: contact@praashogroup.com