Health&Personal Care - Supercharging Sales for Natural Supplements
Overview
Praasho Group took on the challenge of boosting sales for a brand offering natural supplements amidst strong competition on Amazon. The brand needed to distinguish itself from synthetic alternatives and enhance visibility in the health & personal care category.
Services Implemented
E-commerce Management
Digital Marketing
Retention Marketing
Challenges
- Faced fierce competition on Amazon’s platform, struggling to differentiate natural supplements from synthetic alternatives.
- Needed to establish a unique selling proposition and effectively communicate the benefits of natural ingredients to consumers.
- Desired improved visibility and rankings in a crowded health & personal care category on Amazon.
- Limited brand recognition and trust compared to well-established competitors offering similar products.
Our Approach
- Conducted an extensive analysis of consumer search trends within the health & personal care category to identify key opportunities.
- Optimized product listings with relevant keywords emphasizing natural ingredients, health benefits, and certifications to enhance discoverability and relevance.
- Developed compelling product descriptions highlighting the science-backed efficacy of Nature’s Best supplements to build consumer confidence.
- Implemented targeted Sponsored Product and Sponsored Brand campaigns showcasing trust signals such as customer reviews and certifications to drive conversions.
Results Achieved
- Achieved an outstanding 450% increase in sales for Nature’s Best supplements within eight months, demonstrating the effectiveness of the strategic approach.
- Significantly improved organic product listing rankings, and positioning, resulting in a remarkable 300% increase in organic traffic.
- Experienced a notable 20% jump in conversion rates, indicating the success of optimized listings, targeted advertising, and trust-building strategies.
Client's Praise For Us
"Praasho Group helped us stand out in the crowded health & personal care category on Amazon.
Their focus on data-driven optimization and building consumer trust through
strategic marketing led to phenomenal sales growth."
- Founder
get in touch
Fill in the contact form and our team will reach out within next 48hrs.
Visit our office
Baner, Pune, Maharashtra (411021)
Message us
Contact- 7820907567
Email: contact@praashogroup.com